Located in the heart of the Northwoods, Florence, WI is an outdoor lover’s paradise. From vast trail systems to pristine lakes, the area offers endless opportunities to explore and enjoy nature in every season.

Outdoor Activities

ATV & Snowmobile Trails
Florence County is home to Wisconsin’s largest ATV and snowmobile trail system, making it a top destination for off-road adventure.

Fishing, Hunting & Camping
With abundant forests, rivers, and lakes, Florence County provides some of the best fishing, hunting, and camping experiences in the Northwoods.

Water Recreation
Relax on the shores of East Lake or Whisker Lake, perfect for swimming, fishing, kayaking, or a peaceful lakeside stroll.

Hiking
Take in the stunning scenery at LaSalle Falls Trailhead, where forested trails lead to one of the area’s most picturesque waterfalls.

Local Attractions

Florence County Museum
Step back in time and discover the region’s rich logging history and cultural heritage.

Florence Veterans Park
A beautiful community space ideal for picnicking, reflection, and enjoying the outdoors.