Located in the heart of the Northwoods, Florence, WI is an outdoor lover’s paradise. From vast trail systems to pristine lakes, the area offers endless opportunities to explore and enjoy nature in every season.

Outdoor Activities

ATV & Snowmobile Trails
Florence County is home to Wisconsin’s largest ATV and snowmobile trail system, making it a top destination for off-road adventure.

Fishing, Hunting & Camping
With abundant forests, rivers, and lakes, Florence County provides some of the best fishing, hunting, and camping experiences in the Northwoods.

Water Recreation
Relax on the shore of Keyes Lake perfect for swimming, fishing, kayaking or paddleboarding. Tubing at Natures Waterpark. Canoe or kayak the Pine & Popple Rivers.

Hiking
Take in the stunning scenery of Florence County’s 8 breathtaking waterfalls. Sunsets at the top of Keyes Peak cannot be beaten.

Local Attractions

Wild Rivers Interpretive and Resource Center 
Brochures, maps & travel advice. Taxidermy mounts, animal, habitat, forest resources and history exhibits.

Florence County Museum
Step back in time and discover the region’s rich logging history and cultural heritage.

Florence Veterans Park
A beautiful community space ideal for picnicking, reflection, and enjoying the outdoors.

Campground Events

Check back for updates on special weekends and events for the 2026 season.